Abstract.

In the paper the economic-mathematical model of income maximization using the fuzzy logic is considered for e-trade. The price of the product and other parameters in constraints are considered as the fuzzy parameter and on this basis the fuzzy model of e-shop income maximization is constructed. On the basis of this model the maximization of the income is reduced to the corresponding linear programming problem. To solve this problem the basic idea is to divide the fuzzy numbers on the -cuts with the definite step. Finally, to illustrate our method, we solve a numerical example for e-shop

Keywords:

mathematical economics, optimization, linear programming, fuzzy numbers, e-trade